By Princewill Ekwujuru
Star lager from the production lines of Nigeria Breweries (NB) Plc, has executed one of its biggest promo tagged ‘Star United We Shine Millionaires’ promo, producing over 80 millionaires in a campaign worth over N400million.
The consumer promotion was launched as part of Star’s efforts to connect with its loyal consumer base, especially after engaging football lovers with exciting rewards throughout the games in Russia.
The Senior Brand Manager Star lager beer, Abayomi Abidakun, stated: “We wanted to reward our consumers in a way that is unique and in a way only Star lager can. This promo is aimed at celebrating lovers of the Star brand and fans of football who supports the Super Eagles of Nigeria. This is our little way of saying thank you.”
Numerous winners from various regions of the country have been rewarded in the promo, with many expressing joy and excitement over how lucky they were.
“I’m still in shock, even as I hold the cheque in my hands. This is such a surreal feeling. God bless Star”, said Mrs. Edward Bassey, a winner of N2 million cash who was presented with her win last week in Aba.