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No justification for pay-TV subscription price hike in Nigeria – StarTimes

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Leading pay-TV service provider, StarTimes have said that there is no basis for an increase in subscription price by any service provider in Nigeria.

According to the company, Nigerians deserve way better treatment from service providers than they have received over the years, attributing some of the recent developments in the pay-TV industry including affordability and quality of content to its entry into the Nigerian market.


“Nigerians deserve way better entertainment for a very affordable price and this can be achieved. For example, we showed all the 64 matches of the World Cup live and in HD to all our subscribers for just N1,300, where others had to pay almost N16,000 to watch the same world cup.” Says its Brand & marketing Director, Qasim Elegbede.

The company made this known during a media interactive session in Lagos on Friday, while reacting to questions relating to a recent hike in subscription fee by DSTV in what he described as “somewhat insensitive” to the current economic situations Nigerians are faced with.

“Having access to good entertainment should not be painful. This is why we are adding Ebony Life TV for the best in movies and series, Fox, ST Nollywood plus for recent Nollywood movies and ST Kids to entertain kids this summer to our platform.

There is no justification for a price increment at this time as nothing has changed in the industry as at today. This is why we considering a reduction in price for our highest bouquet from N2,600 to N1,900 from September 1.” He added.

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