Nestle Nigeria Plc, producers of NESCAFE coffee brand, has rewarded consumers with N15million
in its programme tagged, ‘NESCAFE get started’ promotion.
Of the winners, three consumers won a star prize of N1million each with others winning N500,000, N250,000 and consolation prizes of N100,000.
Speaking at the occasion, Brand Manager for NESCAFE, Omofasa Orhiunu, said the promotion was designed to reward loyal consumers who have over the years patronized the brand to keep its leadership position in the market.
He stated that consumers are always doubtful of promotions when it comes to reward programmes like this because of the danger of falling prey to swindlers, saying, “You know as Nigerians we are very skeptical about things like this, when you call a consumer and say you have won N1million, the consumer receives the message with doubt. Consumers do not really believe in promos, but this will definitely change their perception about promotions.”
A trader, Mrs. Olabisi Arogundade, who sells drinks in Abuja, said she does not take NESCAFE, but her daughter does, saying the daughter used her phone to enter for the promo which saw her being picked as a winner of N1million.
Olawole Matthew, a medical student of the Obafemi Awolowo University, Ile-Ife, who also won N1million, said he had been taking the product “especially when studying for exams, and it keeps me awake and refreshes and energizes my memory.”