- Says ‘I intend to surprise my fans with my music side’
- By Juliet Ebirim
- Ifu Ennada is one BBNaija Season 3 ‘Double Wahala’ ex-housemate who has continued to evolve. Born Iheme Faith Uloma, multi-talented, beautiful and witty Ifu recently launched her hair care line. In this interview, she shares her plans, struggles, hopes, relationship and more with Juliet Ebirim. Read on…
- How has the brand Ifu Ennada evolved since the Big Brother Naija show?
It has evolved in a lot of ways. Before going into Big Brother, I didn’t know that social media was a big deal and what branding was all about. But coming into the house, I have worked with professionals who have helped me recognise my brand and the tool I need to make it stand.
As a brand, my commercial value has really gone off the roof. If I was being paid a hundred thousand naira to host an event, now I’m getting paid a million naira. There’s the fact that a lot of people know you, networking is easier, getting certain things is a lot easier.
Why did you decide to venture into haircare?
Once upon a time, I had hair issues. My hair wasn’t growing and I needed solution, but nothing was really working. So I started doing some research, took some online courses and long story cut short, I found a recipe that worked for me and helped restore my hair.
Back then, I didn’t really have the money I needed to package and sell my products. Going into Big Brother, I was blessed financially and it literally gave me the platform to launch my products. God has been faithful. I also intend to go into skincare, fitness and wellness.
While I was in the Big Brother house, the only thing I was crazy about was fitness and wellness, so I’m definitely going to do something in that direction before the end of the year. I’m also going back into film and television. I will be producing one or two contents for TV before the end of the year.
I’m just taking time to establish my haircare line, because the foundation I lay for this now will assist me when I’m launching other businesses I’m into. So now that I have laid the foundation, I think it’s time to go back to TV because that was actually what I was doing before going into the house.
What kind of TV content do you intend to put out?
Before going into the house, I had a show on African Magic called 18+, but it wasn’t my own show. We were supposed to have shot the Season 2, but we had some challenges with regards to production, so I’m actually creating my own thing that I’m going to be producing – so there’s a TV show and a feature length film.
How would you describe yourself?
Ifu Ennada is a very humble personality. I’m free-spirited. I don’t take anything to heart, except it’s my career, humanity and relationship with God. I try to take life one step at a time, I have the biggest dreams and that’s really who I am. I am fun and I can be very serious at times. Altogether, I’m an amazing and interesting person.
What’s your impression about the Big Brother Naija show?
I think it’s the biggest platform for anyone looking to launch themselves into whatever they intend to do. The platform is a blessing to those who know how to use it. This year, there were several competitions in the house that saw some of us win money and I came out already a millionaire, even though I wasn’t the winner of the show.
Things like that really inspire and motivate people to want to really go out and do stuff. The show makes you to understand that nothing is impossible. I never thought Big Brother would be the platform that would announce me to the world. As a matter of fact, I wasn’t even a fan of the show, I wasn’t watching Big Brother. Last year was the very first time I auditioned.
What’s your relationship with fellow housemates like presently?
We are cool. We exchange pleasantries whenever we see. A lot of people have come to know that it seems I’m close to Alex and Rico. I talk to everyone when there’s need to, but it obviously goes that I’m really closer to those two.
On one of your Instagram posts, you alluded to your struggle with depression. How were you able to come out of it?
Do you really come out of it?
The thing is, at some point, you have to tell yourself this is not the life you want, surround yourself with materials that help to liberate and lift your spirit, and then you cry to God. Most of the issues back then stemmed from the fact that I had lot of dreams and the power to achieve them, but I was crippled financially. Those things made me depressed.
I had a lot of low moments, struggles, went back to the village, a lot of people were dying… A lot of terrible things were happening to me and it seemed as if there was no light at the end of the tunnel. Also considering the fact that I’m someone who wants to earn what I get. I do not want to stick with a man’s money. I’m not judging anyone who does that, but I’m not that kind of person.
There were opportunities I had that would have gotten me money, but I just knew that’s not the way I wanted to write my story. A lot of those things got me depressed, but I told myself no more pity-party, no more suicidal thoughts. I started seeing myself as who I could be – someone whose story would inspire millions. Since I got out of the house I’ve done some give-aways. I’ve gotten sewing machines for some young fashion entrepreneurs, as well as equip them with money. There are others who have only heard my story and are motivated.
What else should your fans expect from you this year?
I could surprise people with the music side of me. I thought of music even before I thought of doing anything on TV because I’ve been passionate about it. Since I got back I’ve been doing some recording though most people don’t know. So I could literally surprise people before the end of the year. Let’s see what happens.
Will you be doing gospel songs?
I’m a child of God definitely, but I love Afro-house. I love soul music. When you listen to my voice you can connect the beauty not just in my voice, but in the passion that it exudes. I want to make people happy.
Are you in a relationship at the moment?
No, I’m not. I don’t think this is the time for me to bother myself with that. Though there are times when I get lonely and think having a man by my side won’t be bad and I just want to hug someone. But it’s not priority right now.
Who’s your ideal man?
I like a man who gets me. I like a strong man, someone who inspires me to be better and supports me (not with money) to achieve my dreams. I like a man who has a strong personality – I don’t want a man with low self-esteem. I almost got involved with someone this year, but he’s very insecure. I don’t want to be with a weak man, because I am an Alpha-female. I like someone who cares about humanity, who has a beautiful soul.