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Miniso rolls out retail franchise across Nigeria

Miniso, a Japanese lifestyle designer retail brand, has rolled out a franchise strategy which promises to be the most profitable venture in the business segment in Nigeria.

Speaking on the Miniso Investment opportunities to some newsmen, Mr Jason Zhou, the Franchise and Investment Manager, said the brand’s flagship store in Nigeria which was opened in September, 2017, has already grown into 11 stores.

He said with this development, the brand is now offering Nigerian entrepreneurs and investors opportunity to own Miniso Store.

He explained: “The process of investing in Miniso is simple, transparent and hassle-free. We have two investment models, known as: the Franchising Model and, the Agent Model.

“The franchise model requires you to simply secure a store size of around 200M2 at any choice location, shopping mall or high street. The rough budget for a 200M2 franchised store is about 70 – 80 Million Naira and it covers a one-year Franchise Fee, Product Deposit (refundable af’ter the contract, Store Fitting-Out fee and shop space leasing charges.

“The agent model also requires you to secure a store size of around 200M2 at any location of your choice, but an agent is required to pay a compliance deposit (refundable) which ensures the agents maintain Miniso operation standards, then the agent reserves the right to operate as a Miniso representative under the expert supervision from Miniso to ensure all standards are met.”

Speaking further Miniso’s Franchise Specialist, Eze Igwe, stated: “We launched the franchise two months ago and we already have two investments running while many more are underway.

Speaking further Miniso’s Franchise Specialist, Eze Igwe, stated: ‘‘We launched the franchise two months ago and we already have two investments running while many more are underway.

Igwe who is a partner at 3rdRetail Africa, supporting the Miniso Retail Franchise Rollout in Nigeria, said the franchise is the most profitable investments in Nigeria today, adding, before our roll out we did a lot of research on Nigerian retail market and we know that Nigeria is a good consumer market’’.

‘‘The brand’s products are of very high quality at competitive prices that cannot be matched.’’

The 3rdRetail is an integrated technology enabled solution for brands to reach a wider market through a network of distributors across different industries and in different markets.

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