By Theodore Opara
Mercedes-Benz sold 1,356,350 vehicles in the first seven months of this year, which is an increase of 2.3 per cent and a new record. Last month was the second-best July in the history of the brand with the three-pointed star, with worldwide sales of 167,518 passenger cars, despite several factors that led to constraints in the availability of some models.
Mercedes-Benz maintained its market leadership as the premium brand with the highest number of new registrations in the first seven months in markets including Germany, France, Switzerland, Portugal, USA, Canada, South Korea, Japan, Australia and Brazil.
“Never before have so many customers taken delivery of their new Mercedes-Benz in the first seven months of a year. Since the beginning of 2018, we have increased our unit sales by 2.3 per cent to more than 1.35 million passenger cars sold,” stated Britta Seeger, member of the Board of Management of Daimler AG responsible for Mercedes-Benz cars marketing and sales. “Since the market launch of the C-Class Saloon and Estate, more than 9.5 million of these models have already been sold. Since July, our new models of the C-Class family have been in the showrooms of the European dealerships, with whom we intend to continue the success story of our bestselling series,” continued Seeger.
Mercedes-Benz unit sales by model
Sales of the S-Class Saloon increased last month by 16.5 per cent to 4,906 units. Unit sales doubled in Germany, one of the model’s biggest markets, and in Japan, they actually more than quadrupled. From January to July, more than 48,000 units of the S-Class Saloon were sold (+26.3 per cent). The Mercedes-Maybach S-Class achieved a new sales record since the beginning of the year.
The C-Class Saloon and Estate posted worldwide sales of 29,298 units in July (-9.9 per cent). Although the market launch of the new models has not yet started in the Asia-Pacific region, the C-Class was particularly well received by customers in China. The C-Class Saloon and Estate models set new sales records there in July and in the first seven months of the year. The long-wheelbase version of the C-Class Saloon was especially popular with Chinese customers.
The SUVs have achieved best-ever unit sales since the beginning of the year. Worldwide, a total of 484,275 SUVs with the star were delivered, representing growth of 7.7 per cent. This was primarily driven by the GLC and the GLC Coupé, both of which posted record unit sales in July as well as in the first seven months.