By Princewill Ekwujuru
Brand Communicator, a brands and marketing publication has concluded plans to host the 2nd edition of its Women in Marketing & Communications Conference/Awards, WIMCA, in Lagos. The event holds August 31, 2018.
WIMCA is a thought leadership platform for insights and contemporary trends in engaging female consumers and at the same time, recognising outstanding women and corporate organisations for their contributions to the growth of their various industries and the country at large. This year’s event with the theme: Women in Marketing Communications: The Press for Progress, promises to be the biggest gathering of female professionals in the field of Marketing and Communications industry.
Industry analyst reveals that only four out of the top 20 Association of Advertising Agencies of Nigeria, AAAN member agencies have women at the helm while the 10 major Media Independent agencies, on the other hand, do not have any woman at the helm. Other sub-sectors of the industry cutting across both agency and clients’ side, have very few women at the helm.
In line with the realities, the organisers of the conference and awards disclosed that WIMCA is designed to identify the current trends in marketing communications while addressing the career challenges of female marketing executives.
According to the convener of the Conference/Awards, Joshua Ajayi, Publisher of Brand Communicator, “the objective of the event is to celebrate women of outstanding achievements in the marketing and communications industry while creating a platform for networking among them.
“It will also provide a mentorship platform for young and prospective professionals and ignite the potential in women towards attaining enviable heights in marketing and management, as well as inspire the entrepreneurial spirit in women towards creating and sustaining enduring marketing and communications industry businesses.”
The organisers disclosed that many important dignitaries are billed to attend the August event as special guests of honour.
In the same vein, the confirmed speakers and panelists are Alex Goma, Managing Director, PZ Cussons; Folake Ani-Mumumey, Chairman, Board of Directors, FBN Insurance Brokers; Julia Oku Jacks, Managing Director, Treewater Limited; Lampe Omoyele, Managing Director, 141 Worldwide; Iquo Ukoh, Managing Director, Entod Marketing; Cherry Eromosele, Chief Product & Marketing Officer, Interswitch; Steve Babaeko, Managing Director, X3M Ideas; Nsima Ogedi-Alakwe, Marketing Director, Unilever and Funmilayo Falola, Head, Brand & Marketing Communications, Wema Bank.