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9mobile partners Girl Effect, iSON group to empower girls

By Emeka Aginam

Mobile phone operator,  9mobile, has reiterated its commitment to the development and empowerment of the girl-child by partnering with Girl Effect, a not-for-profit, and iSON Group, an IT company, to facilitate delivery of a unique service that enables girls to listen to pre-recorded inspiring stories on their mobile phones and then connect to a specially trained role model who provides answers to their questions.

Tagged Girls Connect, this initiative is a pioneering partnership created by Girl Effect – a Non-governmental organisation, NGO that uses media and mobile technology to empower girls, and IT company, iSON Group.


Together they developed the innovative service that enables girls to draw inspiration using an interactive voice response platform on their mobile phones, and also learn more from qualified women that talk through the stories they have heard to make them more meaningful to the girls’ lives.

With 9mobile’s support for the initiative, girls and young female adults will be able to access on-the-go and free of charge, information that can enhance their economic wellbeing, state of health and wellness as they interact with the specially-trained role models on their mobile phones.

Speaking at the launch of the initiative in Kano recently,  the Chief Human Resource Officer, 9mobile, Abigail Isokpan, said the partnership was borne out of the telecom company’s passion for development of its customers, host communities, and indeed Nigeria.

“We are constantly on the lookout for opportunities to create value; and one of the ways we are achieving this is by aligning our business agenda with the Sustainable Development Goals (SDGs). We have been consistent in seeking ways to drive sustainability of our business through platforms and programmes that ensure progress of our critical stakeholders, in recognition of the fact that their success is our success. Girls Connect is one of such platforms”, she explained

Describing the initiative as ground-breaking, she said Girls Connect is designed to improve the lives of girl-children in Nigeria in line with the key objectives of the SDGs, which include elimination of poverty, promotion of good health and wellbeing, economic growth, and bridging inequalities especially for the girl-child.

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