The annual, highly anticipated Indomie Independence Day Award for Heroes of Nigeria (IIDA) has commenced the search process to fish out uncommon heroes, who have gone out of their way to do something extraordinary inspite of limitations and barriers.
The CSR initiative by Dufil Prima Foods Plc., makers of Indomie Instant Noodles, is targeted at identifying, recognising and rewarding Nigerian children for their unique acts of bravery.
The search exercise will explore various locations in the country to gather true stories about heroic children who are 15 years and below, who have at one time or the other performed exceptional acts of bravery and heroism.
This year, two search agencies – Mark Analytics & Research Services Ltd and BenahGrace Research Agency – have been deployed to thoroughly comb the country and seek the young heroes out for recognition. The field search exercise which will last for eight weeks to give ample time for the search process will take place in 12 states spread across the country. The states include: Lagos, Ondo, Rivers, Edo, Akwa Ibom, Imo and Abia which represent the southern states while Kano, Kaduna, Abuja, Jos and Benue represent the North.
According to Head of Marketing, Indomie, Mr. Manpreet Singh, “Outstanding heroic acts of bravery from kids go unnoticed, often ignored and unrewarded. However, Indomie discovered this and has taken the lead to change the status quo by identifying and celebrating the unsung Nigerian child heroes for the last 10 years through IIDA.”