July 26, 2018

Global Digital Marketing Summit empowers Nigerians

Global Digital Marketing Summit empowers Nigerians

By Dotun Ibiwoye

In complementing the National Information Technology Development Agency’s ( NITDA) mandate of development and application of Information Technology practices in Nigeria, the first ever Global Digital Marketing E-conference Summit has empowered Small and Medium Enterprises ( SMEs), entrepreneurs, women and youths.

The three days summit organized by Webkraft Academy in Lagos, elaborated NITDA’s efforts aimed at supporting the Economic Recovery and Growth Plan (ERGP) of the Federal government in Information Technology.

Speaking at the event , Speaking at the event Webkraft Academy’s CEO & Founder, Said Olanrewaju, noted that the summit will educate and empower more business owners and interested individuals on the endless possibilities of the digital media space thereby creating more digitally enlightened individuals towards filling the knowledge gap between the digitally educated and the average internet user.

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Key speakers at the summit includes: Maura Tuohy Di Muro – Head Of Global Social, Mozilla;

Alina OanaLordache – Team Operations Manager, SEMRush; Andrew Chow – Speaker & Author – Social Media 24; Christine Hawkins – Director Consumer Wearables/ IoT & Global E-Commerce, HP

Others are IliyanaStareva – Global Partner Program Manager, Hubspot; Mohar Chakrabarty – Product Owner , Canon USA; Ben Bradbury – VP Marketing , Glisser ; Amir Fleischman – Managing Director, Cicom Global; and Dennis Yu – Chief Technology Officer – Blitzmetrics.

According to Said: “Nigerian youths, Small and Medium Enterprises ( SMEs), entrepreneurs and women will certainly increase their profit margin in business by implementing state-of-the-art digital media and business development strategies with emphasis on the strategic advancement and achievement of core business goals.

“With the rapid shift to digital media and booming tech space in Nigeria and globally, recent reports published by the Mckinsey Global Institute estimates that robots could replace 800 million jobs by 2030. The 3-Days event is focused on youth empowerment, capacity building, digital literacy, digital job creation and women empowerment.

“While the World Economic Forum suggests a “skills revolution” could open up a raft of new opportunities – Being digitally empowered with the right skills in today’s world & business environment should no longer be an option but a compulsory necessity.

He added: “The summit comprised of modules like keynote speeches, presentations on practical insights into digital marketing, cease-fire sessions, a one-on-one debate on the latest methodologies of digital marketing, workshop on marketing and automation tools, discussion on case studies pertaining to digital marketing and women entrepreneurship”.

At the summit Nigerian youths and women present were able to interact directly with these professionals, learn directly from them, ask questions and also have practical knowledge of what is working and much more.

Members of the Nigerian panel includes but not limited to representatives from Paystack, Eskimi DSP, Rovedana, Virtual Assistants For You, Vanguard Nigeria , and Lead Resources.