By Ayo Onikoyi
Nollywood actress, Zainab Balogun, has signed a deal as Brand Ambassador of “De-Deon” syrup, produced by Daily Need Industries Limited.
Unveiling of De Deon’s new brand ambassador (Balogun) took place on Tuesday, May 15, at the head office of Daily Need Industries, in Ladipo, Mushin area of Lagos.
Speaking at the media parley organized by San Frontier Limited, the company’s General Manager, Sola Adeyi stated that the 35-year old Daily Need product, De Deon, has over the years maintained its basic unique selling point, position, as number one blood tonic that delivers instant and effective solution against anaemia, stress and mental/physical fatigue.
Speaking on the choice of Brand Ambassador, the company’s Group Managing Director, Oluwatosin Jolayemi, hinted that the brand was careful in the choice of an ambassador, following what the brand stands for.
According to him, “We were looking out for someone who is apt, career driven, energetic, sophisticated, inspiring, contemporaneous, ambitious, highly mobile, success driven, and sociable. Zainab Balogun’s name popped out through three different people, at different times.
By the time I gave a description of whom I wanted as an ambassador, it coincides with the same person whose name has been recommended three times, and here we are today. Zainab Balogun is a proud ambassador of De Deon.