May 14, 2018

Smart phone market: Battlefield points towards android as Nokia pushes further with 7 plus series


The battle for market supremacy in the smart phone ecosystem is pointing towards android as Original Equipment Manufacturers, OEMs, in the smart phone segment have continued to innovate so as to be globally competitive.

While innovation is endless, HMD Global, home of Nokia is not lagging behind as it continues to push to regain Nokia market position with innovative features, especially, the latest Google innovations and regular security updates embedded in the new device.

Just recently at the just conclude 2018 Mobile World Congress held in Barcelona, Spain, the Finnish manufacturer did not disappoint as it introduced many new products including Nokia 7 plus which is embedded with beautiful design, nice ceramic feel finish, solid performance, clean, simple software, speedy camera and large battery.

With impressive outing in the MWC, it was obvious that Nokia has returned to the smart phone ecosystem, fighting back to take its initial position as the leading handset brand. Thanks to the Finnish startup HMD signing a 10-year deal recently to stick the Nokia name on smartphones  ecosystem.


The device is powered by a Qualcomm Snapdragon 660 octa-core SoC paired with 4GB of RAM and 64GB expandable storage. Armed with a 3,800mAh battery with fast charging, connectivity option includes dual SIM card slots, 4G VoLTE, Wi-Fi 802.11ac, Bluetooth and GPS. There’s a MicroSD card slot in case you need more.

Design and display

Think of the Nokia 7 Plus as HMD’s take on the Pixel 2 XL. The phone appears to have a similar design up front with the curves around the edges, and the six-layer ceramic coating at the back is akin to what Google has done with its flagship. The white version of the Nokia 7 Plus in particular shares a lot of similarities to the panda Pixel. The Nokia 7 Plus is the first smartphone from the Finnish company to come with a 6-inch full HD+ 18:9 display. It is an IPS LCD panel and offers good amount of brightness, sharpness and punchy color reproduction.


The picture qualities in the device is rich in color, even in poor conditions. The 12 MP and 13 MP sensors with ZEISS optics and 2 x optical zoom deliver vivid colors that bring your photos to life. On the other side, the 16 MP front camera with ZEISS optics and great low-light performance takes picture-perfectly both during the day or night. The new Pro Camera mode on the Nokia 7 plus is a quick and easy way to adjust white balance, focus, ISO, shutter speed and exposure compensation for extraordinary images in ordinary life

Android One Program

HMD Global has delivered its promise when it entered the smartphone market with Nokia phones to offer Pure Android to enable faster software updates.   No wonder why the new smartphones run Android One program with support for Project Treble. According to Nokia, this will allow them to roll out software updates and security patches even faster.

Ceramic-feel coating

Apart from the finger print sensor, one major that drew me to the device is the coating on the back of the Nokia 7 Plus.   There are no antenna lines to be seen on the phone, and that’s largely thanks to the six-layer ceramic paint coating that helps boost the connectivity.

Battery life

The  biggest promise HMD is making with the Nokia 7 Plus is two-day battery life with the capacity of 3800 mAh.   As a moderate user, you could finish your day with approximately 40% to 50% of battery capacity.