By BENJAMIN NJOKU & ROTIMI AGBANA
It was indeed a night of glitz, glamour, good music and palpable excitement as Castle Lite unlocked different shades of fun last Friday at the Castle Lite Unlocks Musical Concert, which held at the prestigious Eko Hotel and Suites, Victoria Island, Lagos.
Headlined by multi-platinum selling American rapper, J Cole, and a host of Nigerian international stars led by Davido, Wizkid, Tiwa Savage, among other artists, the concert thrilled fun lovers with so much energy on an extra cold stage, spiced up with ice cold Castle Lite beer.
Hosted by Cool FM’s Do2dtun and South Africa’s Pearl Thusi, the show opened with a 10-minutes DJ battle between DJ Obi, DJ Xclusive, DJ Neptune and DJ Jimmy Jatt.
The theme of the night, ‘Ice Cold’, was replicated in the décor, aesthetics of the stage and the entire hall, giving the feeling of being in a gigantic freezer. Then the digital stage began the count-down. There was an explosion of colourful lights, beautiful sounds with electrifying melody coming out from the massive speakers hanging from the ceiling in strategic places around the hall.
The crowd was warmed up by thrilling performances from MI, YCEE, Falz, Davido, Wizkid and Tiwa Savage, as they rapped and sang along. But the most thrilling moments were J Cole’s performances. Before coming on stage, the audience heralded his appearance with chants of his name rending the air while the dread locked rap god appeared dressed in Nigerian colours, soaking in all the mad love he was receiving from the audience.
The rapper apologized for not coming to Nigeria sooner. “I messed up for not coming to Nigeria sooner”, he said.
Performing for the first time in Nigeria, the Dreamville top dog, Jermaine Lamarr Cole,brought the roof down with his epic performance. He charmed the audience by performing hit tracks from his rich repertoire that include,Can’t Get Enough (from his studio debut album,Cole World), as well as Role Modelz. Apparently, Wet Dream (from his recent platinum-selling album 2014,Forest Hills Drive),Deja Vu, Immortal, Crooked Smile, Power Trip, Neighbors, and Work Out.Davido also set the stage on fire, performing his hit songs, ‘If” and ‘#30 Billion.’
Speaking at the event, Marketing Director, AB InBev Nigeria, Arne Rust said “Innovation is what drives Castle Lite as the brand is always at the forefront of technology, making beer drinking easier and fun in every space. As a result, our innovation approach is geared at unlocking new spaces for consumers to enjoy Castle Lite. Also, Nigerian music has over the years showcased its innovative, progressive and extremely expressive streak. This explains why we have this rich assemblage of Nigerian music stars who push boundaries and do things differently like Castle Lite.”
Interestingly, J Cole further captivated the hearts of the audience by performing all the songs from his latest album,KOD, for the very first time in Nigeria. It would be recalled that the rapper dropped his fifth studio album KOD recently, which spans 11 tracks, including titles like 1985, “ATM”, “Brackets”, and “Motiv8”.