May 9, 2018

DUFIL consolidates market position with acquisition of May&Baker noodles

By Prince Okafor

The Nigerian food business sector has continued to witness intense consolidation from major players in order to broaden their market share and improve profitability. This tide in mergers, and acquisitions continues to ebb and flow within the fast moving consumer goods (FMCG) sector with the latest acquisition by Dufil Prima Foods topping the list of the latest deals in the noodles sector.

Industry observers believe the recent acquisition of three noodles production lines of May&Baker Nigeria Plc by Dufil Prima Foods Plc will consolidate and strengthen Indomie’s position as a market leader in the Instant Noodles segment and ratify its position as the number one noodles brand in Nigeria.

According to the Financial Adviser/Solicitor of Dufil Prima Foods, Nnenna Ejekam, the deal comes after the Acquisition was completed following receipt of approvals from the respective Boards of Directors and shareholders of Dufil Prima Foods Plc and M&B, and the Securities and Exchange Commission (SEC). She revealed that the deal is worth N775Million and automatically gives Dufil the ownership of M&B’s Noodles Factory in Ota, along with the equipment; and the trademark of Mimee Instant Noodles.

The Chief Operating Officer of Dufil Prima Foods, Mr. Girish Sharma, confirmed the deal and described the acquisition of Mimee Noodles as strategic as they continue to seek more dominance of the noodles market. “We are pleased to announce this transaction, which delivers immediate value to our current shareholders and reflects the successful alignment, partnership, and commitment of our board, employees and suppliers,” Girish said.

It will be recalled that in November 2017, Dufil Prima Foods acquired plants of Dangote Noodles Limited, a subsidiary of Dangote Flour Mills Plc. The deal, which was said to worth N3.75 billion ($12.26 million) gave Dufil the ownership of Dangote noodles factories in Ikorodu (Lagos) and Calabar (Cross River State) respectively.

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