Anheuser-Busch InBev (AB InBev), the parent company of International Breweries Plc. has reiterated its commitment to the Nigeria project and pledged to actively support the attainment of the country’s developmental aspirations.
The company said after taking into account the country’s huge market, a young population, the resilience and entrepreneurial drive of the people as well as the abundant human and natural resources, it has no doubt about the country’s huge economic potential.
“Nigeria’s potential for growth and development is enormous,” said Marketing Director, AB InBev Nigeria, Arne Rust, who spoke in Onitsha, Anambra State, at the unveiling of a red crown cork of Hero Lager Beer.
The Obi of Onitsha, His Majesty, Igwe Nnaemeka Achebe, represented by Chief Okey Ononye, Onowu Iyase of Onitsha, performed the official unveiling of the cork during which Hero, a favourite lager of South easterners, was ceremonially knighted and awarded the title of “Dike Mba Nile.”
In his remarks, Igwe Achebe commended AB InBev for its investments in Nigeria, especially the introduction of Hero lager, saying the adoption of a red crown for Hero demonstrates respect for the cultural heritage of the South easterners.