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Nestlé Nigeria fortifies new cereal to address micro-nutrient deficiency

By Chris Onuoha

Nestlé Nigeria has introduced a new product called GOLDEN MORN Puffs breakfast cereal to the market to join other existing dairy collections by the company.

At the product presentation to media executives at a breakfast meeting with Nestlé Nigeria, on Monday, April 18 in Lagos, Mr. Aboubacar Coulibaly, Category Manager, Dairy,  said that NESTLÉ GOLDEN MORN Puffs, a breakfast cereal made from maize, millet, oats and soya, is fortified with GRAINSMART – a unique combination of vitamins and iron.

“Food fortification is a strategy that Nestlé has adopted to help address the burden of micro-nutrient deficiency. With 50% of our portfolio already fortified with micronutrients, the introduction of Golden Morn Puffs breakfast cereal today is another step towards the fulfilment of our commitment to provide healthier, delicious food choices for all age groups, a journey we have been on for the past 57 years in Nigeria.”

He went on to disclose that 94% of the grains and cereals used in the production of Golden Morn Puffs is sourced locally. “We are very happy to announce to you today that the work we have been doing with local farmers for the past 7 years on capacity building and grain quality improvement is yielding results.

94% of the agricultural raw materials for the product we are launching today, Golden Morn Puffs was supplied by Nigerian farmers. Nestlé  Nigeria continues to  invest in  the development of nutrient  rich delicious  food  to  fulfil its  purpose,  which  is enhancing quality of life and contributing to a healthier future,” he said.

The new cereal made from grains and cereals produced in Nigeria for Nigerians provides families with even more choices of tastier, healthier food. It is fortified with vitamins and iron to contribute to the efforts to address micronutrient deficiency in the country which according to food experts is a lack of essential vitamins and minerals required in small amounts by the body for proper growth and development.

According to WHO, 2 billion people in the world are affected by iron deficiency, which is the most common micronutrient disorder in sub-Saharan Africa.  The major health consequences of deficiency in essential micronutrients  include  impaired  physical  and  cognitive  development,  which  translates  to  reduced  performance  of school-aged children among others. It is important to note that annually, Nigeria loses over US$1.5 billion in GDP directly and indirectly to vitamin and mineral deficiencies.

Meanwhile, Nestlé  Nigeria  Plc  began  simple  trading  operations  in  Nigeria  in  1961  and  has  today  grown  into  a  leading  food manufacturing and marketing company. The company is the biggest food company in West Africa. Nestlé Nigeria employs around 2,400 people and has 3 world class factories.  Nestlé Nigeria manufactures and markets a range of high quality brands including NESTLÉ PURE LIFE, GOLDEN MORN, MILO, KITKAT, MAGGI, and NESCAFÉ.

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