By Princewill Ekwujuru
Pay TV-provider, Kwesé TV, says its new television show, Marketing, Media and Money is targeted at marketing professionals and enthusiasts.
The show will be airing on Wednesdays on Kwesé’s exclusive channel dedicated to programming for entrepreneurs, Kwesé Inc.
The show will discuss advertising and the business of brands, international trends, industry obstacles and opportunities. It also includes interviews of chief marketing officers (CMOs) of some of the world’s biggest brands such as Unilever and HSBC.
With the emergence of digital marketing, the show also explores how brands are allocating advertising budgets between traditional and digital media to optimize their advertising spends; how brands – some spanning over a century – are innovating to remain relevant in increasingly competitive markets and lots more.Episodes of Marketing, Media and Money will feature Lego; Unilever; GSK; Hilton Hotels; Heineken etc.