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Firm unveils Apps to boost revenue for small business

By Nkiruka Nnorom
BetaSMS, a Lagos-based mobile marketing company, has unveiled a set of industry-leading business-oriented applications – WasherMEN and iPrefect – to help the operators of small and medium scale enterprises in their drive for increased revenue generation.

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The applications are designed to increase the productivity of business owners giving them more control, encourage lean operations, reduce overhead costs and generate more profit to keep them in business.

Managing Director of BetaSMS, Ajibola Awojobi said: “WasherMEN was built after we noticed an increased number of Laundry Start-ups had become increasingly dependent on SMS to notify customers for pick-up of their clothes. We decided to create more value for such by building the application to ensure smooth running of their businesses.”

On iPerfect, Adebimpe Ayoola, Head, Communications, BetaSMS, said: “We decided to create this solution because of the incessant complaints of missing students’ files and records as well as difficulty in tracking students’ performances and behaviour. This solution will help keep records for various institutions, simplify the enquiry processes and help instil discipline amongst students.”

WasherMEN is laundry management software designed with the one-man business model in mind but has the capacity to handle both commercial and industrial laundry activities. iPrefect, on the other hand, is a school automation software built for every educational institute – colleges, universities, training schools- and aims to improve management’s understanding and interaction with students all through their duration in the school while reducing the workforce needed to achieve same. The solution will enable education institutions to perform all activities in the cloud.


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