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Michelin Nigeria strengthens relationship with dealers

By Theodore Opara

Michelin Tyre Services Nigeria has reiterated its resolve to strengthen its relationship with dealers nationwide in order to ensure smooth delivery of quality tyres and services to its teeming customers.The company made this known recently at the Michelin Stakeholders’ Dinner Night with Michelin management staff and dealers at Radisson Blu Hotel, Victoria Island, Lagos.

Commercial Director, Michelin Tyre Services, Mr. Sunday Hart, stated during the meeting that the company is in a long haul relationship with its dealers and would always support their businesses.

According to Hart, “we are planning new initiatives during the year and we are going to take our dealers along. Our focus will be our customers.” He said Michelin does not just sell tyres but is concerned about saving lives on Nigerian roads stressing “that is why we ensure only quality tyres are distributed.”

Also speaking, the Sales/Marketing Director of Michelin Nigeria, Mr. Kayode Sangotayo, encouraged dealers to also ensure that end-users of tyres are adequately attended to and the necessary feedback obtained. According to Sangotayo, the retreat is “meant for Michelin Business Associates, who are Michelin partners in progress. We host them every year to express our heart-felt appreciation to them and bring them together in order for them to have a sense of belonging.”

Michelin Tyre Services offers its numerous customers a range of tyres including passenger car tyres, light truck tyres, truck tyres, earth mover tyres and Sports Utility Vehicles tyres now called PDP (People Driving Pleasure) among others. Aside Michelin brand, it also distributes other brands like Komoran, TIGAR and BF Goodrich- all sourced from Europe. Beyond making available a wide range of quality tyres, the company equally offers quality after-sales services in its Tyre Service Centres plus the mobile technical services vans across the country providing tyre fitment, balancing and alignment and other free technical services.


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