By Princewill Ekwujuru
Marketing practitioners, under the aegis of the National Institute of Marketing of Nigeria (NIMN), have stressed the need for the federal government to create a Ministry of Marketing that would enable it effectively prosecute its rebranding Nigeria project.
The institute also elected new First and Second Vice Presidents and two executive members to support other council members in the running of the institute’s affairs.
Speaking at the institute’s Annual Marketing Summit/Annual General Meeting in Abuja, over the weekend, the institute’s president and chairman of Council, Mr. Tony Agenmonmen, stated that such ministry had become imperative since professionals were needed by the government in its bid to reposition Nigeria.
To achieve this, the NIMN boss counselled, the federal government should set up a marketing team, Team Marketing Nigeria, comprising marketing and marketing communications experts in the private sector and knowledgeable people in government, which will be responsible for the strategic design of the new marketing Ministry of Marketing.
Agenmonmen also argued that the new ministry could serve as a replacement of the current Ministry of Information, National Orientation and other government ministries and agencies, believed not to be helping the rebranding Nigeria cause.
Giving reasons for the institute’s decision to tag this year’s edition of the marketing Summit, Marketing Nigeria, Agenmonmen explained that it was borne out of the need to enable marketing professionals join other stakeholders in the task of repositioning brand Nigeria.