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IE launches safety awareness scheme for customers

By Oluchukwu Nkenta

Lagos—Ikeja Electric Plc, IE has unveiled its proprietary board game tagged: ‘Power Play’, in a bid to provide information relating to hazards and common violations as well as other operational aspects of the business, to customers in IE network.

The game, which is novel in the electricity industry, is designed as an education and entertainment tool in a friendly format.

During the unveiling ceremony, held at the Estate Junior Grammar School, Ijaiye-Ogba, Lagos, the company’s Head of Corporate Communications, Felix Ofulue said the risks and hazards of the electricity sector needed to be communicated in a creative way, such that all customers, and family units could embrace tenets of safety, while enjoying fun time.

“The changing communications landscape is a major factor in IE’s quest to seek new and  innovative ways of sharing important messaging that cuts across all customer segments,” he said.

We have to find creative ways to communicate to all stakeholders in a manner that is both fun and factual.”

This is why we have created Power Play© and we hope it will provide helpful information that will reduce accidents, protect from hazards, help provide operational information and even save lives”, he said.

The game, which is a registered trademark of IE, is conceptualized and manufactured locally. It comprises a segmented board, dice, tokens and labelled cards with instructions on how to play.

Ofulue said: “We are beginning with our secondary school children as we believe that they will best embrace the knowledge embedded in the game and of course they will champion the fun-learning process in their various families, being at a significant time of their lives where board games are still a thing of interest and adventure.”


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