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Consistency,hard work; Key to success in music industry, says Doyinsola

A rising artist, Doyinsola Akinola, popularly known as Doyinsola  says that  launching one into the music industry and sustaining relevance requires hard work and consistency.

Doyinsola told newsmen in Ibadan on Friday that one would only remain relevant in the industry by acquiring these qualities.

“It has not been easy and that is the truth. You have to work for it and “pay your dues” like we all say.

“You cannot stop; you just have to keep working and be consistent.  It gets discouraging at some point, but then you remember why you started in the first place.

“That will drive you to work harder.

“I was with a senior male colleague who explained to me that the music industry too is a school.

“Sometimes you pass, sometimes you fail, have carryover. But, you still keep working till you eventually graduate,’’ she said,

She added that she had been forging ahead by putting up the right attitude, determination, hard work and the grace of God.

Doyinsola said that she had been accepted by most of the stakeholders in the industry as one of them.

“ And from my experience, the acceptance has been real.

“I have had the opportunity to work with some experienced hands in the industry that had encouraged me.

They include: Alexander Ajifolajifaola (a.k.a. 9ice) and Olanrewaju Fasasi (a.k.a. Sound Sultan).

Others are: Babatope Temidayo (a.k.a. Puffy T), Oluwole Adebayo (a.k.a.Indomix) and Reekado Banks (a.k.a. Jawon Laya ).

“Each time I spend with them, I always go home with something new to guide me and inspire me to be better, ” she said.

Doyinsola, however, said she had not really worked with the women in the industry.

“ I guess it will be all love when I eventually work with them.

“The sky is big enough for every bird to fly. We are all unique in our different ways, ” she said.

She said that most musicians, especially the female ones, were facing some challenges in the male-dominated industry.

She said that most female musicians were finding it difficult to combine marriage with honouring night engagements.

She said that another one was availability of money because producing music could be very expensive to run.

“ You need money to wax good records, and shoot good videos that would turn you into a household name in the industry,” she said.

Newsmen report that Doyinsola graduated from Bowen University, Iwo in Osun.

She participated in the 2007 Star Quest Reality Show where her group came 4th.


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