By Yinka Kolawole
Nigerians in diaspora have been alerted to the huge business opportunities that exist in Nigeria to invest in, and charged to domesticate their investments in order to uplift the nation’s economy and impact more lives in the country.
Advertising Czar and Chairman, Troyka Holdings Limited, Mr. Biodun Shobanjo, gave the charge in a paper presentation at the Nigerian-American Business Forum held in Florida, United States.
He asserted that while Nigeria currently battles infrastructural gaps, there are huge opportunities for Nigerians in diaspora to invest in, in order to promote and accelerate economic growth as well as improve the standard of living of Nigerians.
Drawing on his experience as an entrepreneur, Shobanjo harped on the need to network with people who have experience within and outside the country. He also urged that a close watch be kept of current global trends and how they affect businesses in order to run a successful venture.
He stated: “It is possible to make it in Nigeria. The work we’re doing with Troyka Holdings and its unit companies over the past three decades is testament to the fact that investing in Nigeria can be a wise decision.”
Shobanjo noted that every successful business is driven by the quality of people behind it. He said that as part of his organisation’s drive to find, nurture and retain the best talents, it has grown from an 18-man team in 1980 to over 18,000 direct employees in the country today, as the largest Marketing Communications group in Nigeria and across West Africa.
He recalled that in 2015, the group signed an agreement with the world’s third largest communications group, Publicis Groupe, for the purchase of 25 percent equity in the business.
Others who spoke at the Forum include former Governor of Anambra State, Peter Obi; Senators Ben Murray-Bruce and Shaaba Lafiaji; President of council of the Nigerian Stock Exchange, Abimbola Ogunbanjo; and Motivational Speaker, Fela Durotoye.
The Nigerian-American Business Forum is an international networking event for Nigerians in the United States of America designed to chart a way for Nigeria’s development, impact the wealth of experience of accomplished Nigerian Diasporas for the rapid development of their homeland.