Mr. Bigg’s, the flagship brand of UAC Restaurants, is set to recreate itself to meet the increasing demands of consumers with Food Fest Campaign themed project re-Ignite.
Speaking with journalists at its Oregun, Ikeja, Lagos outlet, Managing Executive, UAC Restaurants, Joan Ihekwaba, promised that consumers will experience first-hand, the new meals that will become the norm in all their restaurants.
She said despite the challen
ging business terrain, escalating costs and pressured consumer disposable income, they still need to constantly refresh and sustain their brand.
“Project re-Ignite was born out of the need to meet and exceed consumers’ needs with respect to great meal offering leading to great eating experience, ambience and personalised services.
“The Food fest is an event billed to converge both lapsed, potential and current consumers of Mr. Bigg’s brand. It is aimed at breaking down the wall of biases for a great dining experience by converging consumers outside the confines of the Mr. Bigg’s restaurants.”
Joan Ihekwaba noted that the platform for the connection will be Mr Bigg’s array of sumptuous meals comprising both existing and new meals, adding that the brand is collaborating with a renowned Chef, Renee Chuks, for recipe improvement and meal re-engineering process.
Chef Renee Chuks, according to her, will be bringing her creativity and innovation to bear on Mr. Bigg’s menu.
Ihekwaba said the focus for the two-day Food Fest event billed for next month in Lagos as they happy with the huge interest shown so far through online registration.
“We are happy to announce that we have already achieved 65 per cent of total estimated participation in less than one week.