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‘Why we are recreating our meal’

Mr. Bigg’s, the flagship brand of UAC Restaurants,  is set to recreate itself  to meet the increasing demands of consumers with Food Fest Campaign themed project re-Ignite.

Speaking with journalists at its Oregun, Ikeja, Lagos outlet,  Managing Executive, UAC Restaurants, Joan Ihekwaba,  promised that  consumers will experience first-hand, the new meals that will become the norm in all their restaurants.

 

She said despite the challen

L-R: Folasade Abiola, Senior Brand Manager, Snacks, UAC Foods Limited; Joan Ihekwaba, General Manager, Marketing, UAC Foods Limited; Abdulazeez Isiaka, Marketing Services Manager, UAC Foods Limited; Victoria Ewanlen, Quality Assurance Manager, UAC Foods Limited and Gentlemen of the press at the factory tour held at UAC Foods Limited.

ging business terrain, escalating costs and pressured consumer disposable income,  they still need to constantly refresh and sustain their brand.

Project re-Ignite  was born out of the need to meet and exceed consumers’ needs  with respect to great meal offering leading  to great eating experience, ambience and personalised services.

“The Food fest is an event billed to converge both lapsed, potential and current consumers of Mr. Bigg’s brand. It is  aimed at breaking down the wall of biases  for a great dining experience by converging consumers outside the confines of the Mr. Bigg’s restaurants.”

Joan Ihekwaba noted that the platform for the connection will be Mr Bigg’s array of sumptuous meals comprising  both existing and new meals, adding that the brand is collaborating with  a renowned Chef, Renee Chuks, for recipe improvement and meal re-engineering process.

Chef Renee Chuks, according to her, will be bringing her creativity and innovation to bear  on Mr. Bigg’s menu.

Ihekwaba said  the focus for the two-day Food Fest event billed for next month in Lagos  as they happy with the  huge interest shown so far through online registration.

“We are happy to announce  that we have already achieved 65 per cent of total estimated  participation in less than one week.


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