Plaqad, a social network connecting brands and individuals to bloggers, news websites, publishers and social influencers (micro-bloggers), today announced that its Board of Directors has appointed Gbenga Sogbaike as Chief Executive Officer.
“Gbenga brings to Plaqad a solid track record of value creation,” said Ayeni Adekunle, Chairman and Founder of Plaqad.
“He has consistently delivered superior returns through his vast knowledge of the market, coupled with strong execution. He is young, brilliant and hungry and we’re confident he is the right leader to take Plaqad through its next stage of growth and achievement.”
Gbenga has a strong background in content marketing, digital PR and communications having worked five years in different capacities in Marketing and Tech industries. He was at one time Marketing and Communications Officer at Jobberman, and has also worked independently with different brands and agencies including BHM, Glassdoor, and Insidify among others.
Gbenga also contributes to top international publications like The Huffington Post, Bizcommunity, Business2community.com and Glassdoor.com. He recently launched Time&Ink, a content marketing agency in 2016 and already worked on a number of very successful campaigns for some of Nigeria’s biggest brands. Gbenga is an alumnus of the Obafemi Awolowo University and holds a Bachelor’s degree in Sociology and Anthropology.
“The opportunities available to Plaqad are enormous and I feel deeply humbled to be called upon to lead the early phase of the business. I am focused on speeding up the innovation and execution required by our customers and also ensuring that we deliver on our promise of seamless, efficient and effective influencer marketing, content development, and syndication for all our users,” he said.
Plaqad is also concluding a merger with Time&Ink, a content marketing agency founded in 2016. The merger follows Plaqad’s resolve to strengthen the company to better and more efficiently cater to all content marketing and digital communications needs of its users, strongly underpinned by the best-in-class technology.
Founded in 2017, Plaqad helps individuals, brands and agencies run effective and very affordable marketing campaigns by connecting them with top publishers and influencers around the world. In just over six months since it launched, Plaqad has completed over 120 orders, signed on nearly 1000 influencers, partnered and worked with over 100 publishers and has already become the go-to platform for content placement and influencer marketing in West Africa. Plaqad has paid out over 5 million naira within this period. Interestingly, it has also been able to attract patronage from foreign brands in countries including UAE, US and UK.