By Theodore Opara
JAC Motors, represented in Nigeria by Elizade Autoland is aiming to become one of the top three international auto brands in Nigeria in the next five years.
Lyrida Lu, JAC official in charge of the African market revealed this recently to journalists at the company’s showroom located near the Sheraton Hotel, Ikeja, Lagos.
According to Lyrida, realising this target will not be far-fetched because JAC Motors has the right products and a good partner (Elizade Autoland) in Nigeria, which has over four decades of experience in auto business.
He said “in five years, we expect to be one of the top three international auto brands in Nigeria with our range of world class products”.
Lyrida explained that the process of achieving the goal has started with Elizade setting up a Semi KnockedDown, (SKD) assembly plant in Nigeria and a unique marketing strategy by the company.
“We have an SKD assembly plant in Nigeria. All our vehicles will be assembled here as we are bringing them in SKD status which will bring down the prices of our products, he stated.
According to the JAC official, JAC already ranks among the first three leading brands in the light truck market segment in the world.
“Our light duty truck annual sales is among the top three in the world, behind Isuzu and Fuso and our target is to overtake these brands in the next five years,” he said, adding that they are going to achieve this by producing better quality products at competitive prices.
On what Nigerians should expect from the company in the next few years, Mr. Lyrida said, “we are bringing world class products to the Nigerian market which cuts across the various auto segments where we compete, including pick-up, light trucks, SUVs, Sedans, minivans and multi-purpose vehicles.
“We are bringing the new T6 pick-up and minibus which looks like Mercedes Benz sprinter bus. We are increasing the passenger vehicle line up by adding S4 by next year while the S2, S5, S7 and multi-purpose vehicle M3 and M4 will be available in Nigeria this year”, he said.
For the full range being launched into the Nigerian market, Lyrida said the products will be adequately supported. He said that they have good incentives for their representatives to enable them take care of customers vehicles.
We shall provide spare parts, service support while JAC engineers from our headquarters are always available to back up the brand with Nigerian trained technicians.