In spite of challenges with online trade in Africa the e-commerce giant, Mall For Africa, has proved its mettle by winning the Drapers Award for Innovation in Fashion at the recently concluded Drapers Award ceremony in London.
Now in its 27th year, the Drapers Awards celebrates the best in fashion retailing, and is considered the UK’s most highly-respected fashion industry awards. The awards are aimed at recognising the top performing and most innovative businesses in fashion retail. With past winners such at Next, BooHoo, and H&M, the awards are considered to be the Oscars for retail fashion in the UK. Mall for Africa has now joined this elite group of Drapers winners.
Launched in Nigeria and now delivering to over seven countries, ‘Mall For Africa’ has quickly emerged as a trailblazer in the international e-commerce space. After years of experience in the technology industry, co-founders Chris and Tope Folayan observed the changing commercial landscape and set out to design a full-service application that caters to the buying needs of the African shopper.