…Offers quality at pocket-friendly prices

By Moses Nosike

Integrated foods giant, Grand Cereals Limited, has continued to inspire brand loyalty and acceptance from consumers feed-back at the just concluded Lagos International Trade Fair.

The annual fair which was a beehive of marketing activity allowed consumers to patronize and experience some of Grand Cereals’ products ranging from Oil and Animal feed.

Some of the company’s products on display at the fair included Grand Pure Groundnut Oil, Grand Pure Soya Oil, Grand Soya Flour, Grand Cornflakes, Desire Natural Palm Oil, Grand Maize Brabusco, Richfil and Grandvita Protein Cereal Meal and its animal feeds include; Vital Poultry feed, Vital Fish feed, Ruminant feed, Horse feed, Binggo Dog food and Vital feed.

Speaking during their participation at the Trade Fair Exhibition, GCL Customer Service Executive, Jerry Adedulu, said that we decided to partake in this year’s trade fair to make available our products to consumers at a discounted price, this is our own way of showing appreciation for their continual patronage. “We are also here to hear their honest opinions on our products with an aim to improve and sustain quality standards.”

Clement Onuoha, a businessman who visited the Grand Cereal stand during the fair said that he prefers Grand Pure Soya Oil because it is cholesterol free and long lasting. Another customer Precious Onyeama, a seamstress said that she was at the stand last year to buy a good quantity of the oil and she enjoyed using it and that has made her return this year.  “It is very good for cooking; it does not foam or coagulate. I will like as many people to enjoy its goodness during this festive period” she adds

Another customer, Femi Adekunle who purchased “BinggoDog Food”, a nutritious dry food for dogs which does not require any form of cooking also says that he has been buying the brand to feed his dog and has noticed positive results from the healthiness of his dog compared to others he used to buy to feed his pet.

“BinggoDog food is my favorite for my pet because it is nutritious and keeps my dog healthy whenever it is fed. It is also affordable and helps me to maintain good feeding for my dog without worry. The company is contributing to the development of food production in Nigeria with the creation of food and animal feed that are healthy and reasonably priced. Grand Cereal Limited products are made from local raw materials thus it becomes affordable and available in various locations across the country.

In 1997, UAC of Nigeria Plc acquired a major shareholding in Grand Cereals Limited. The company which was incorporated in 1983, was originally designed to produce baking flour from imported wheat but following the ban placed on imported wheat, GCL modified its operation and production objectives, and today, the growing subsidiary of UACN Plc is steadfastly engaged in many value-added agricultural-based industrial activities.

GCL consistently delivers to consumers, high quality cereals, oils and feed, via the careful application of internationally acclaimed techniques to manufacture premium products.


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