As part of its empowerment process for those 100 ‘Originals’ qualified for Origin’s nationwide online search for empowerment, Origin from the stable of Guinness Nigeria Plc. organised a factory tour for the 100 ‘Originals’ to see for themselves the blending process that gave birth to origin drink made purely from African herbs, even as they were unveiled for the first time. The 100 ‘Originals’ also joined the brand ambassador, Reminisce as collaborators.
However, this marks the brand’s commitment to connect with consumers like never before in ways that is meaningful to customers by championing the brand’s mantra ‘Live Orijinal’. The factory tour was designed to further immerse the Orijinals in rich heritage of ‘Orijin’.
Directed the one day-guided factory tour was Senior Brand Manager, Aurora Monyei alongside master herb specialists and blenders.
“The ‘Orijinals’ heralded from a social media campaign which was launched in October 2017 when the brand declared its intentions to collaborate with 100 Nigerians who are in touch with their roots, born in the street, spirited and live Orijinal.
The Orijinal 100 was created to collaborate and celebrate the richness of tradition and an originality that is evolving through time, and we believe that in our roots, our traditions lie in power to write our story for the future.
In addition, Marketing Director, Guinness Nigeria Plc, Adenike Adebola at the influencers’ induction said, “We’re excited to announce our ‘Orijinal’ 100 and can’t wait to unlock the imagination that lives in these unique individuals. The ‘Orijinals’ are men and women from all works of life – designers, artists, farmers, celebrities, nurses etc. who are proud of their area and are charting a new path for their futures orijinally.
Expertly blended from root to bottle, Orijin was born on the streets inspired by the African tradition of herbal drinks but using the very latest techniques.