PZ Cussons, makers of Nigeria’s No.1 family bar soaps, Premier and Premier Cool, recently welcomed its global partner, English premier league football club, Manchester City FC to Nigeria on a visit aimed at building on their existing partnership whilst attending the relaunch event of the Premier brand in Lagos.
The English Premiership giants who are in the country on a 3-day visit, represented by their Partnership Marketing Manager, Oliver Pfeiffer and Senior Partnership Marketing Manager, Jeremy Way, were hosted to a Meet and Greet session at PZ Cussons HQ, organised by the Premier Cool brand.
In attendance at the auspicious event were football professionals, fans, sports journalists and members of the press. The event provided a unique opportunity for the Manchester City FC and PZ Cussons to discuss the achievements of their ongoing partnership and also its impact on Nigerian fans and consumers.
Speaking at the event, Senior Partnership Marketing Manager, Manchester City Football Club, Jeremy Way expressed his delight at how impactful and mutually beneficial the partnership has been. “This is a very exciting time to be here in Nigeria, as Manchester City FC doing amazing things at the moment and sitting at the top of the English Premier League, and we are here in Nigeria to also celebrate with PZ Cussons who are also doing wonderful things at the moment and we are happy to be partnering with them and can’t wait to be part of Africa’s Coolest party”. He said.
Regional Marketing Director, PZ Cussons, Jimi Taiwo also said that PZ Cussons Nigeria is very pleased to be partnering with Manchester City FC, stating also that both brands are globally recognised champions, “Manchester City FC is an established club, they are champions and globally recognised. Same is true of Premier, its official soap partner. Premier soap is recognised both locally and internationally as champions with a massive heritage and equity. We are happy to be partners with Manchester City FC, not just because they play good football but most importantly because our corporate values align. They have grown over the years to be leaders and so has Premier” he said
The family brand which has had a presence in Nigeria for over 30 years is also refreshing its look with the launch of its brand new packaging for Premier Cool Deo, Premier Classic soap and its latest introduction to the family, the new Premier Cool Deo Deodorant and Premier Antiseptic Liquid.
PZ Cussons had in 2015 entered into a partnership with Manchester City FC through three of its premium brands including Premier Cool. The partnership has since provided consumers and English premier league football fans across Nigeria with unique and exciting experiences; from meeting MCFC star players, watching private training sessions and enjoying exclusive VIP match day experiences.