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We use culture to boost nation’s unity– ‘Face of Nigerian’ Beauty Pageant boss

By Chris Onuoha

In a period like this in Nigeria when the country needs positive programmes to boosts its cultural diversity and oneness, amidst the fragile unity and economic meltdown, unity and love projects will be more appropriate to change the narrative.

Beauty Pageant

This is what Angeleyez Communication, organisers of the ‘Face Of Nigeria World Beauty Pageant 2017’, held last Sunday November 4 at Bespoke Center, Lekki, was able to do to bridge the gap of unity with an innovative cultural beauty pageant. The pageant was remarkable for several things – looking inwards and harnessing indigenous flamboyant and colourful fabrics to showcase our cultural diversity, heritage and oneness of the nation through an open mic presentations, cultural dances and unity songs by the contesting participants.

Unlike the usual beauty pageants that is characterized by fashionable runway clothing – ranging from beach wears, evening dinner wears and flamboyant royal flows, this event showcased designs made with different colourful brands of Ankara, Aso-Oke, Hausa and Fulani fabrics including traditional costumes of the people of South South of Nigeria on runway.

Ozoya Salami, CEO, Angeleyez communication said; “This year’s competition has been tedious but wonderful and we have been pushing. We had more girls, about 400 of them who registered because of the confidence they have in our competition unlike last year that recorded only 60 participants in all. After screening, we got 19 bests who participated for the finals with 5 emerging winners as crowned queens. We decided to look inwards this time to make this year’s pageant unique by going traditional and pure Nigerian. From the selection period to the camp and in the final stage, everything they wore was pure Nigerian fabrics. We did this to showcase our cultural heritage and to promote Nigerian cause.” Ozoya said.

After what seems a herculean task for the judges to select the best out of 19 beauties with brain, 5 winners eventually emerged with Miss Oyindamola Ajomole representing Lagos State as the overall winner. She went home with a brand new Toyota Avalon Car. Others are Meg Eyo, Obianuju Duru, Omolabake Ndako and Peace Lana, all went home with unspecified cash prizes and business deals from the company. They will also represent the country in some international pageants coming up soon.

 


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