At the just concluded 2017 edition of the Lagos Fashion and Design week held in Lagos, Tecno Mobile X-rayed the impact of smartphones on the African fashion business. While discussing the fashion business and its potential in contributing to the growth of the economy in a mobile-driven world at the forum that had the participation of professionals from all walks of the fashion industry, Attai Oguche, Deputy Marketing Manager, PR, Sponsorships and Offline Events, Tecno Mobile Nigeria told the gathering that, “Fashion and mobile technology is a marriage made in heaven and with TECNO Mobile, a brand that is constantly offering smartphones with high-end cameras, great designs along with an unrivalled mobile experience, everyone in the fashion value chain is certain to standout”.
According to him, “With a reinvented smartphone like the PHANTOM 8, TECNO is supporting creative minds in the fashion industry achieve their dreams without necessarily going overboard on capital expenditure like owning a physical store, or getting an expensive digital camera, and this is what we are here to demonstrate at the Lagos Fashion And Design Week”. “As mobile technology continues to influence our lives generally”, he continued, “we’ll see its advancements affect everything from how fashion is made, how it’s sold, and how it can provide us with greater economic growth”.
Also speaking at the event for the tech giant, on-air personality, and Chief Executive Officer, CEO, Gbemisoke Shoes, Gbemi Olateru-Olagbegi used her shoe line as a case study while presenting the topic “Fashion Businessin a Mobile Driven World”. For Olateru-Olagbegi, “Driving my business on mobile is a model that has amazingly worked for me because over the years, it has helped in transforming Gbemisoke shoes from grass to grace. It has become a prolific medium that allows customers compare products and shop anytime, anywhere from their comfort zones”