BY ROTIMI AGBANA

In a first-of-its-kind live music event in Nigeria, two of the biggest names in the online retail and entertainment sector are collaborating to pull-off a trend setting festival for shoppers and music buffs. Going by the name, MAD (Music and Deals) Festival, the carnival-like affair is promoted by entertainment media giant, Trace Naija Television and the huge online retailer, Jumia, on its Black  Friday platform.

sound sultan

Mr. Sam Onyemelukwe, Trace Naija’s Managing Director explained that the partnership will provide customers the opportunity to enjoy a family-friendly retail experience while enjoying the best music Lagos has to offer

“We looked at our target audience and saw an opportunity to create some synergy between both brands.”

Flaunted as the biggest explosive combination of Nigerian music and Black  Friday  excitement for shoppers and music buffs, the Trace/ Jumia MAD Festival holds on  November 18  at the King’s College grounds in Victoria Island, Lagos. The show is free, but attendees may only be

admitted if they register.

Some of the performers set to dazzle include; Falz, Simi, 9ice, Mayorkun, Niniola, Lil Kesh, Sound Sultan, Skales, Pencil, DJ Xlusive, Wande Coal, DJ Consequence and Nedu.