As part of its efforts to raise awareness and sensitize the general public on the ills of domestic violence, the leading indigenous hair care brand, Natures Gentle Touch, recently led an awareness walk against domestic violence in Lagos.
The walk which commenced from Ikeja overhead bridge and ended at the Alausa Secretariat in Lagos saw participation from officials of Natures Gentle Touch, Nollywood actors, members of the Lagos State Domestic and Sexual Violence Response Team, NGOs and several women groups.
The Brand Manager, Anita Anosike, who flagged off the walk, spoke about the company’s enthusiasm for speaking out against domestic violence. “In this part of the world, the subject of domestic violence is one that is very much uncomfortable to discuss, but as with all evils, it is important we continue to create awareness about the menace of domestic violence. This is the core of the walk today; to bring to the front burner an issue that is a threat to our very existence and to support and encourage victims to speak up and get help,” she said.
Anosike stated further that as a brand, Natures Gentle Touch is committed to advancing the cause of women through its products and services as well as initiatives that impact the wellbeing and overall confidence of the Nigerian women, hence the support for the cause against domestic violence.
On its part, the Lagos State Domestic and Sexual Violence Response Team (DSVRT) who endorsed the movie ‘omoye’ and also supported the walk emphasized the need for victim to speak up and seek help from appropriate authorities.
The Coordinator of the DSVRT, Mrs. Titilola Vivour-Adeniyi, stated that, “victims do not have to feel alone or choose to remain in an abusive relationship; there are agencies and NGOs that are willing to help. We all need to work hand in hand to bring this to an end.”