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Leadway Assurance to empower 1000 new franchise business owners

By Favour Nnabugwu

Leadway Assurance Company Limited has announced its franchise branch ownership opportunity scheme, tagged ‘Revolupreneur’, a third-party opportunity for 1,000 entrepreneurs who desire to build their businesses and profit from the growth of the insurance sector.

The Leadway Franchise Branch Ownership Opportunity is a ‘no fees’ franchise set to support the franchisees with franchise software applications, advertising and promotional support.

This initiative is part of the efforts to further deepen the penetration rate in the retail insurance market in Nigeria. The Revolupreneur scheme is open to business minded SME owners, corporate personnel or sales person looking to make extra income; entrepreneurs seeking to explore more profitable ventures and basically anyone interested in selling ‘risk protection’ in form of insurance.

Under the scheme, franchise branches can be opened at non-traditional locations such as universities, shopping malls and airports in line with Leadway Assurance guidelines.

Prospective Franchisees are not required to have prior experience in the insurance industry to qualify.

Speaking on the Revolupreneur scheme, the Executive Director, General Business, Leadway Assurance, Ms Adetola Adegbayi said, “Over the years, the Nigerian insurance industry has been affected by a huge skill gap which consequently has affected penetration in Nigeria. To address this gap, we at Leadway Assurance have conceived the Revolupreneur as our way of providing sustainable solutions to a pertinent challenge in our industry.

With this initiative, Leadway is not only helping bridge the skill gap by providing comprehensive training on insurance and ultimately, deepen insurance penetration through franchise branches, but we are also creating a pipeline of new generation of insurance entrepreneurs who would further create wealth and employment opportunities for thousands of youths, whilst creating access for more Nigerians to take insurance policies.


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