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FREIA hosts biggest names in Africa’s luxury real estate, interior design, art

By Kingsley Adegboye

Luxury Villas Group, one of the leading real estate services and brokerage companies in Nigeria that has been around since 2004 with chains of subsidiaries, in conjunction with Agatha’s Interior Design Limited and African Artists’ Foundation, has concluded plans to host a specially tailored one-day event tagged Fusion of Real Estate, Interior Design and Art, FREIA, in Lagos on December 8, 2017.

Being the first of its kind in Nigeria, FREIA 2017, has been designed to be the biggest luxury event of the year with the hosting of key players and stakeholders in real estate, interior design and art sectors to discuss burning issues relating to the unique relationship among these three sectors and opportunities of the growth of the sectors in Nigeria.

The one-day event scheduled to take place at the Civic Centre, Ozumba Mbadiwe, Victoria Island, Lagos, is expected to provide a platform for active collaborations and networking that will significantly impact real estate sector of the country.

Unfolding the build up to the massive event at a press conference in Lagos last week, the Group Managing Director and Chief Executive Officer, Luxury Villas Group, Tommy Odama, said the event was informed by the fact that Luxury Villas Group believes that real estate is more than just the physical structure of a building, but about the experience that the clients have and how it impacts their lives.

Odama said: “We make sure that our methods are efficient. A lot of real estate firms here in Nigeria operate without structure and  international best practices and that is what we are trying to change. FREIA is an event which aims to explore the benefits and opportunities of strategically aligning real estate, interior design and art, and the masterpieces that can be birthed from this union. It will feature a conference and exhibition from top interior designers, artists and real estate operators.”

On the benefits of the alignment of the three sectors to the property market, LVG boss explained that Nigeria and African property market are evolving rapidly, pointing out that just as we have luxury settlements like Banana Island and Eko Atlantic, there are similar things happening across Africa like Ghana and  others.

According to him, the need for luxury estates in Africa is growing and to meet that need, real estate operators cannot afford to be mediocre. “As I said  before, it takes more than laying brick on brick, the interior architecture and design go a long way to making any structure stand out, and that is what luxury is all about, and of course, art is like icing the cake.

In her remarks, Mrs. Agatha Eric-Udorie, Founder and Chief Executive Officer, Agatha’s Interior Design Limited, said a home is not complete without interior design, pointing out that the one-day event is expected to highlight the importance of interior design in homes.

Azu Nwagbogu, Founder & Director, African Artists’ Foundation, while remarking on the event, said luxury living is not complete without pieces of art works, insisting that luxury living and art are inseparable.

Azu Nwagbogu, Agatha Eric-Udorie, Olajumoke Adenowo and Andrea Geday are the major speakers at the event, while the highlight of the day includes open exhibition for partners, stakeholders and enthusiasts to showcase distinctive arts and design experiences as well as property acquisition opportunities and partnerships.

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