Unilever’s largest food brand in partnership with United Nations World Food Programme (WFP) will be marking the 2017 World Food Day by giving food lovers the opportunity to turn their food posts on social media into a real meal for someone in need with the 2017 #SharetheMeal #Knorr campaign.
The World Food Programme (WFP) shared some findings that reveal 815M people – or one in nine of the global population – still go to bed hungry.
New figures also reveal that each day, 3.5M photos of food are posted, liked and shared around the world. That’s an online food conversation totaling 1.2BN posts in the space of a year. These food posts are shared so that it can be admired, not eaten.
For this reason, on 16th October, Knorr is encouraging food lovers to post their meals to donate a real meal. Each time #ShareTheMeal #Knorr post is shared or retweeted on Facebook and Twitter, Knorr will donate the equivalent of one meal via the World Food Programme (WFP), up to a total of 1.5 million meals.
Unilever is also using the World Food Day to spread its message of nutritious meals in line with the Knorr’s 3 steps of fortifying foods with iron in the bid to combat anaemia in the country. These steps include tossing greens into stews, stirring them in and crumbling the Knorr iron fortified stock cube.
Speaking on the 2017 #SharetheMeal #Knorr campaign, Unilever Ghana- Nigeria Marketing Director Foods, Nsima Ogedi-Alakwe said: “According to the World Food Programme (WFP), 815M people still go to bed hungry. This number is staggering. Knorr is therefore committed to creating a better world where nutritious food is more accessible by taking action to reduce that number this World Food Day. The digital #SharetheMeal #Knorr campaign will encourage people across Nigeria, and the world to tweet #SharetheMeal #Knorr to donate a nutritious meal to a local food charity.”
This year’s campaign builds upon the success of previous World Food Day activations, which have seen Knorr donate over 3M nutritious school meals since 2014 through its partnership with the World Food Programme.
People looking to get involved can download WFP’s ShareTheMeal app here which enables them to take a food photo and donate enough to feed a child for a day, with a simple tap on their smartphone.