By Emeka Aginam
Building on its commitment to Africa and the Middle East and its long-term growth plan across new markets, premier mobile phone brand under Transsion Holdings, Tecno, has concluded plans to unveil its flagship smartphone, the Tecno Phantom at global launch in Dubai this Sunday.
This is in line with its commitment and continuous growth plans in Africa and the Middle East region.
“Recent market reports highlight how the Africa and the Middle East is making a comeback when it comes to smartphone penetration,” said Arif Chowdhury, Vice President of TRANSSION HOLDINGS.
According to him, “Our expansion last year into the Middle East market was the first step in a long regional growth plan, and with the unveiling of our latest model we hope to reaffirm our commitment to innovating the smartphone market with intelligent products. We develop phones and tailor-made services that meet consumer entertainment and creative needs and incorporates features that enhance popular every day actions such as taking selfies. ”
Chowdhury continued: “We see huge potential for our business in this part of the globe. Following our continued success in Africa, the Middle East was the next logical step for us.”
“At Tecno Mobile, we care about our customers and our strategy is in line with ‘Think Globally, Act Locally’ designing products that aims for customer needs in their environment”. Stephen Ha, General Manager of TECNO Mobile, aide, adding that, “for the next 10 years, TECNO aims to be the most influential and favorable communication devices by delivering a differentiated experience to consumers, we are targeting to allocate 25,000 retail stores and 500 flagship stores by year of 2020 with full life cycle development including social content, software and smart devices”.
Tecno Mobile continues to deliver to most African countries with the largest market share currently in Nigeria and Tanzania, in addition to other several key countries in Africa and the Middle East.
Over the company’s 11 year history, it has established itself as one of the top mobile brands in Africa. Last year, TECNO Mobile identified the Middle East as an important market as part of its growth strategy into emerging markets.
Meanwhile, according to Statista.com, smartphone usage in the Middle East and Africa region is continuing to grow steadily, with around 123.7 million owners in the region in 2016, up from 106.4 million during 2015.
Earlier this year, International Data Corporation (IDC) reported that the GCC mobile phone market rebounded in the fourth quarter of 2016 after suffering a decline during the first three quarters. The premier global provider of market intelligence saw the shipment of 5.98 million units in Q4, up 7.7 percent on the previous quarter.