By Etop Ekanem
A Pan-African advertising agency based in Accra, Ghana, Now Available Africa, is to partner with Syracuse, a digital agency based in Lagos, to help serve its existing and potential clients better in Nigerian and West African market.
The partnership brings the combined experience of the two agencies in traditional, creative, digital productions, social and media buying together for better synergies in the vibrant Nigerian advertising market.
By this partnership, NAA and Syracuse bring to the market a new service offering designed to help clients take full advantage of the 360 advertising services it offers. The new offering will help customers access a wide pool of talent and resources from a team of talented, agile and experienced professionals who can quickly develop creative and at the same time strategic solutions to business challenges.
Speaking on the partnership, Kofi Mangesi, CEO of Now Available Africa, said “having worked extensively in the East and West African regions for some time now, we see Nigeria as an important market in our current African portfolio and this partnership helps in focusing our unique strengths to deliver strategic and innovative solutions for the market.”
On his part, Sunkanmi Ola, COO at Syracuse Digital, said: “Our dedicated team of strategists and developers on both teams will provide every business we work with the expertise and resources they need to take advantage of powerful information and innovations to help them achieve their ambitions, while driving efficiency and productivity.”
As a leader in providing digital strategy/solutions, Syracuse is an ideal partner that brings a team of dedicated strategic advisors to help clients truly revolutionize how they work using timely digital solutions.
Also, NAA with its robust portfolio in FMCG, Automobile, Finance, Telecoms, NGOs etc. and a unique media-neutral planning that allows it pick the best mediums for reaching the target – without any preconceived biases pushes forward the role of the media agency in advertising, and the future of media planning in general. Priding herself as AfroPean, the brand is deeply rooted locally & understands the African market but also with a global mindset.
This partnership will provide businesses with expertise spanning more than 20 industries, and offers customers.