mediaReach OMD, a West African media agency, has unveiled the latest edition of mediafacts book it publishes annually since 2001.
The book overtime has become reputable as the prime reference on media information in West and Central Africa, renowned as easily accessible and useful to all.
Like the previous edition, the book focuses on providing in-depth media overview, covering media consumption, ranking of broadcast stations and publications, media investment trends, top categories and advertisers, as well as demographic understanding of consumers. It also offers vital information and statistics about markets in terms of key facts and economic indicators, among other attributes.
The latest edition of mediafacts book, undoubtedly a key resource for marketing professionals in West and Central Africa, covers Nigeria, Ghana, Cameroon, Benin Republic, Burkina Faso, Cote d’Ivoire, Democratic Republic of the Congo, Gabon, Mali, Niger, Senegal, Togo, and The Gambia.
Other countries covered include Liberia, Sierra Leone, Guinea, Guinea Bissau, Equatorial Guinea, Rwanda, Chad Republic, Mauritania, Congo Brazzaville, Central African Republic and Cape Verde.
Analysts agreed that mediaReach OMD has continued to be a thought leader and pioneer of various initiatives at the industry level, including syndicated and proprietary researches. Last year, mediaReach OMD published a 10-year trends report to commemorate over a decade of mediafacts book.
The organisation has presence in Nigeria, Ghana and Cameroon. It started its operation in Nigeria 18 years ago, and has been consistently ranked first by Research Company Evaluating the Media Agency Industry (RECMA).