Stories By Rotimi Agbana

International premium beer brand, Heineken, has announced Nigerian-American artiste, Jidenna,  as host for the 2017 ‘Live Your Music’ parties, to hold in Abuja and Lagos on October 27 and  28  respectively.

The announcement was made by  Franco Maria Maggi,  Marketing Director,  Nigerian Breweries Plc,  at a recent press cocktail event for the Heineken Lagos Fashion and Design Week (HLFDW).


‘Heineken Live Your Music’, a global Heineken music platform  built on the collective passion of consumers for experiencing music was a memorable experience last year, hosted by T-Pain and top Nigerian Hype man, Do2dtun. This year promises to be even more exciting.

Speaking during the announcement, Franco Maggi said, “We’re excited to have  Jidenna  host the ultimate music experience, ‘Heineken Live your Music’ this year. It’s a global platform that puts the spotlight on music fans as they share their experiences with others”, he said.

The Heineken Live Your Music is scheduled to hold in Abuja on October 27,  at  Transcorp Hilton Hotel and in Lagos on October 28  at  Eko Atlantic, Victoria Island. The Lagos party will also serve as the official after party of the Lagos Fashion and design week also sponsored by Heineken.



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