By Bartholomew Madukwe
Brandzone Consulting LLC, in collaboration with the Centre for Values in Leadership, CVL, will be hosting a two-day National Branding Conference in Lagos.
The conference, entitled, Branding: A Catalyst for Development and Growth, will start next Tuesday.
This year’s parley would be chaired by Mrs. Ibukun Awosika, Chairman of FirstBank of Nigeria. Speakers include Minister of Solid Mineral, Dr Kayode Fayemi; his counterpart in Industry, Trade, and Investment, Dr Okey Enelamah; Senator Liyel Imoke; Executive Director, Nigerian Export Promotion Council, Olusegun Awolowo; Chief Marketing Officer, Dangote Group, Oare Ojeikere, and Managing Director, Honeywell, Olarewaju Jaiyeola.
Other speakers are Communications Director, Coca-Cola, Clem Ugorji; Obi Asika; Mo Abudu; Biola Alabi; Kenechukwu Mpkaru; Atuyota Akpobome; Bolanle Austen Peters; Fela Durotoye; Toyosi Akerele; Founder and CEO, BudgIT, Oluseun Onigbinge, among others.
Speaking on the conference, Chizor Malize, Convener and Managing Partner, Brandzone, said: “The National Branding conference will serve as a precursor to an envisioned national branding initiative.
“It seeks to elevate attempts at establishing a public narrative that will create a sense of pride in Nigeria and earn Nigeria the admiration and collaboration of the international community, particularly the leading nations of the world.
‘’The versatility of the conference, with focus across all facets of the economy from public sector, private sector/large corporations, small and medium enterprises, entertainment, media, arts and lifestyle, is demonstrable of the diversity of the Nigerian economy and the opportunities that portend.”