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Unilever, partners launch Little Brush Big Brush campaign

To mark this year’s Oral Health Day with the theme, “Live Mouth Smart” Unilever makers of Pepsodent in partnership with the Nigerian Dental Association, NDA, and the Federal Ministry of Health, FMOH,launched Little Brush Big Brush Campaign as part of efforts to promote good oral healthcare among school children.

The launch brought together thousands of school children, parents, caregivers and other stakeholders at Teslim Stadium, Lagosrecently to pledge their commitment to Brush Every day, Day and Night.

Addressing the gathering, Unilever, Global Vice President, Oral Care, Severine Vauleon said: “We know that building good brushing habits in children sets them up for better oral health in the future, which in turn leads to better overall health outcomes.”

Also Nigeria Oral Care Category Lead, Unilever, Mrs. Ibironke Ugbaja, revealed that to further drive good tooth brushing habits from childhood, Pepsodent has launched a mobile first approach, Little Brush, Big Brush – a 21-day behaviour change programme to help families with children build better tooth brushing habits.  “You can find the Pepsodent online behaviour change programme, Little Brush Big Brush at Pepsodent Nigeria Facebook page.”

She said: “This innovation which combines strong storytelling and cutting-edge AI technology is part of our initiative to reach 10 million children by 2020. Little Brush Big Brush is an animated story, which comprises of 21 episodes featuring animal characters that help children develop good brushing habits for life.”

Speaking, the Minister of State for Health, Dr Osagie Ehanire who noted Unilever Nigeria’s commitment to successful World Oral Health celebrations in Nigeria through its immense support towards oral health in Nigeria said: “We have recognised that children are powerful behaviour change advocates in their homes, often driving conversation and action with parents around issues like this. This is why we have partnered with Unilever on its Oral health school’s programme”.

President of  NDA, Dr. Bode Ijarogbe said: “We need to empower people to take control of their oral health – throughout life – so they can enjoy a healthy, functional mouth from childhood into old age.

Maintaining optimal oral health into old age ensures you live not only a longer life, but also one free from the physical pain and often emotional suffering caused by oral disease.”

Oral diseases are amongst the most common diseases worldwide. They can be easily prevented by brushing twice a day with fluoride toothpaste, like Pepsodent.

The Corporate Affairs Director for Unilever, Mrs. Soramidayo George also stated that recent research showed that establishing the twice a day brushing habit in children has benefits into adulthood.

She said, “The effects of practicing good oral health from young have lasting effects. Nearly 20 years later, these children have experienced almost 20 fewer dental treatments than their peers, proving that these interventions make an impact for life.”

The high point of the event was mass pledge and smile formation by the children, promising to ‘Brush every day, day and night’ as Pepsodent and its partners have taught them..



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