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Nigeria rated largest consumer of champagne as Drinktec 2017 fair ends

By Lawani Mikairu

Nigeria has been rated the largest consumer of champagne in the world despite the current economic recession in the country. This was revealed during the just concluded Drinktec 2017 fair in Lagos.

This consumption pattern, according to the presenters, is a clear manifestation of misplacement of economic priorities, adding that the resources so used in this luxury item could be deployed into economic investment.

In the presentation on milk products total volume sales, Mrs. Martina Claus, Head of Market Development, German Engineering Federation, said Nigeria recorded 38,682 tons global volume sales in 2016 with the volume projected to rise to 51,422 tons in 2020. The projection is a 32.9 per cent growth.

In the year under review, she said Nigeria was ranked among the top 10 markets for alcoholic drinks while the country was ranked 147th in the consumption of drinking milk products just as the country ranked 101th in the edible oils market.

The Lagos edition of the fair, which lasted for three days, is a precursor to the major Drinktec fair that will take place at Messe Munchen exhibition centre in Munich, Germany from September 11 to 15.

Present at the opening session in Lagos were Mr Ahmed Omah, Executive Director Institute of Packaging Nigeria; Martina Claus, Head of Market Development, VDMA (German Engineering Federation) Food Processing and Packaging Machinery Association; Ingo Herbert, Consul-General of Germany, and Michael Kloss, Managing Director KHS Nigeria.



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