By Theodore Opara
Ford is bringing back the Ranger midsize pickup truck to its North American vehicle lineup in 2019. The Ford Ranger is currently the 2016 Nigeria Auto Journalists Association (NAJA) Pick-up of the Year proving the model has managed to achieve popularity across the globe due to its impressive range of technologies, bold design and outstanding capabilities.
On the model’s return to North America, Joe Hinrichs, Ford’s president of The Americas said: “We’ve heard our customers loud and clear. They want a new generation of vehicles that are incredibly capable yet fun to drive. Ranger is for truck buyers who want an affordable, functional, rugged and maneuverable pickup that’s Built Ford Tough.”
For Nigerian consumers the Ford Ranger is currently assembled in Lagos State ensuring it’s designed from the ground up with Nigerian conditions and consumers in mind. It’s one of the toughest, smartest and most capable pick-ups in the market and is packed with features aimed at providing customers with improved utility, comfort and convenience. A full line-up of Ford Rangers and other Ford models are sold in Nigeria by Coscharis Motors, including the Single Cab commercial models, the versatile Super Cab (or RAP Cab) versions with the additional rear-hinged doors, and the extensive range of practical Double Cab derivatives which includes the XL, XLT, Limited and range-topping Wildtrak derivatives.
Ford has leveraged its global engineering resources in building tough pickup trucks, known and trusted for durability, safety and capacity. The Ford Ranger has set the benchmark in the pickup segment with an uncompromising blend of robust capability, craftsmanship, safety and advanced technologies that provide Nigerians with solutions to everyday challenges.
The Ford Ranger also features a stylish, smart and functional interior, alongside a best-in-class combination of water-wading, towing and payload capabilities.
It’s the perfect vehicle for local Nigerian road conditions and can be used for anything from a family vehicle to a rugged workhorse. It comes in manual and automatic transmissions.