By Favour Nnabugwu
Determined to increase its market share and compete effectively for growth, Linkage Assurance Plc has moved to strengthen its relationship with insurance brokers. Brokers according to industry statistics control over 70 percent of the market share, particularly in the corporate private and public sector business.
The company said that working with brokers more closely is in line with its vision to increase visibility, deepen penetration and provide insurance to every nook and crannies of the country.
Speaking at the February 2017 Members Evening of the Nigerian Council of Registered Insurance Brokers (NCRIB), Managing Director, Dr Pius Apere, Linkage Assurance Plc said brokers have a big role to play in helping to ensure that insurance takes deeper root in the economy of Nigeria.
Dr Apere said insurance sector is the backbone of any economy, and that without insurance no economy can grow because the insurance sector helps other business to survive, particularly in a period of economic recession.
“Without insurance many businesses will die in this recession, that means we have a role to play by ensuring that we help businesses remain on the part of growth and sustainability, Dr Apere stated.
The Linkage boss further stated that the company recently launched seven new products targeted at low income people, to enable them manage their risks and enhance their standard of living. There is economic recession, so these products have considered the plight of ordinary citizens such that they are affordable with a lot of benefits for individual and small businesses.
While thanking the brokers for their patronage in the past, he urged them to support the company to have an exciting and beneficial journey in 2017 and going forward. Among the products recently launched by the company are Linkage Purple Motor Plus; Linkage Third Party Plus; Linkage Shop Insurance; Linkage Event Insurance; Linkage Estate Insurance and Linkage SME Comprehensive.