GAC Motors, one of China’s largest automakers, is set to unveil the GS8, a c-level high-end SUV self-developed by GAC Motor in Abuja this is just as its supported the Nigerian creative industry by hounoring legendary actor Chika Okpala, popularly known as Chief Zebrudaya of the New Masquerade fame and Somkele Idhalama, a rising and talented actress with GS4 SUV, GA3 sedan.
In December 2016, GAC Motors in Lagos unveiled its high-performance compact sport-utility vehicle, the GS4 but the Abuja unveiling according to the company will redefine what Upscale Design and Intelligent Technology means to the average car user saying that the GS8 which is c-level high-end SUV self-developed by GAC Motor integrates the GAC production system, global R&D network.
GAC Motors’ Partnership with the Nigerian Creative Industry
In an industry where no local or international brand has made such a mark, GAC Motors stepped to the forefront, supporting Nigeria’s Creative Industry.
In 2016, GAC Motors gave out two GS5 Trumpchi cars to winners at the AMVCA and Star actress and filmmaker Stephanie Linus who won the Best Overall Movie in Africa Award was one of the lucky winners.
Her advocacy movie on the rights of the Girl Child and Obstetric Fistula, DRY, won awards across the world and was screened in several International Film Festivals including the Pan African Film Festival, USA and the Montreal International Black Film Festival, Canada.
Also young, highly talented and versatile actress Kemi Lala Akindoju won the Trailblazer Award which is an award presented to a talented star who made a good impact within a short time in his or her acting career.
In the same year, GAC Motor presented a cheque of One Million Naira to one of Africa’s most celebrated filmmakers, Kunle Afolayan during the launch of the GS4 in December. This was to encourage his amazing productions which have raised the bar for filmmaking in Africa.
Speaking about the decision to sponsor the award ceremony for the second time, Chief Diana Chan, chairman of CIG Motors said, “Here at GAC Motors, we stand for excellence, innovation, creativity and style. These are qualities we have seen exhibited by talents in the Nigerian Creative Industry which informs our decision to sponsor. Thanks to our partnership with Multichoice DSTV, we found the Africa Magic Viewers’ Choice Award a worthy-enough platform to support. This is the second time we are doing so and we have not regretted our decision.”
The company presented two luxury cars to two exceptional winners at the Africa Magic Viewers Choice Award which took place in Lagos early March. The actors were formally presented with their cars at the GAC Motors Head Office in Victoria Island, Lagos just three days after the award ceremony.
Chief Diana Chan, Chairman of CIG Motors – sole distributors of GAC Motors’ cars in Nigeria – who was at the presentation congratulated the winners and assured them of an exceptional riding experience with their new cars. She also promised that GAC Motors will continue to support the Nigerian Creative Industry.
“I am a Nigerian at heart and I have followed the growth of Nollywood over the years and I must say that am very impressed with the progress of the industry,” she said. “At GAC Motors, we take it as a cause to support people like you who are creative and exceptional and we will continue to do so in every way we can.”
The lucky car winners were legendary actor Chika Okpala, popularly known as Chief Zebrudaya of the New Masquerade fame and Somkele Idhalama, a rising and talented actress. They both won the Industry Merit Award and Trailblazer Award respectively. While Mr Okpala won the new luxury SUV – the GS4, Mrs Idhalama won a classic sedan – the GA3.
The Future for GAC Motors in Nigeria
The acceptance of the GAC Motors brand in Nigeria not only paved the way for improved sales, but also attracted international attention by stakeholders of the brand worldwide.
In 2016, the General Manager of GAC Motors, Yu Jun attended the unveiling of the GS4 in Lagos, Nigeria and promised that the company was going to do more to strengthen the Nigerian market.
“We are poised to score more ground breaking achievements, not only in Nigeria, but also worldwide,” Mr Jun said. “I am pleased to tell you that GAC Motors will be entering the US market in 2017. With our new GA8 Sedan, we hope to achieve what no other Chinese auto maker has a viable presence in the United States of America.”
The GS8 which was unveiled and well received by Americans will be making its debut in Nigeria soon. Nigerians are eagerly anticipating this landmark event.
GAC Motors, one of China’s largest automakers, rose into global prominence in recent years as it successfully expanded into overseas markets. Ever since it made its entry into the Nigerian market, it has been well received. GAC Motors’ own brands have already been endorsed by customers in the Middle Eastern and South Asian market and the carmaker is now planning a foray into the North American and European markets.
Nigerians are very keen about the GS4, not only because of its quality and efficiency, but because it is a car made for Nigerians in Nigeria.
The GS4 model is the first GAC-branded vehicle to be assembled in Nigeria since the auto firm ventured into the Nigerian market in 2013. Rather than importing directly from its plant in China, GAC Motor partnered with the SKD Project to build a plant where the vehicles were assembled locally. The SKD Project was introduced in Nigeria through CIG Motors, the sole distributor of GAC Motor in Nigeria.