By Princewill Ekwujuru
Advertisers Association of Nigeria, ADVAN forum has said that digital economy will create jobs valued at $100trillion by 2025, $40billion is lost to digital advertising.
The Forum which comprised of advertising practitioners in the integrated marketing communication , IMC landscape revealed at the 2017 ADVAN Industry Dialogue in Lagos that data will drive business but said that the world economic Forum in 2016 had revealed that digital economy will create $100 trillion jobs of value globally by 2025.
This was the assertion of the Chief Executive Officer of MediaFuse Dentsu Aegis Network, Mr. Emeka Okeke, who was one of the panellist, while speaking on trends in the media, said that Nigeria has to key into what is happening in the digital landscape if it intends to remain in the global ecosystem.
According to him, “Looking at what is happening around the world. In 2017, the world would remain an uncertain place, and because Nigeria is not outside the global ecosystem, and if you look at event that around the world like the United kingdom, United States of America, France etc Nigeria has to key into what is happening around the world.”
“We will continue to be unsettled in 2017, if Nigeria does not key into what is happening around the world in terms of digital consumption.”
Data viewing and people marathon will be stronger in 2017, with over 40 million people committed to digital system in Nigeria already, said Okeke.
He went further to say that data will drive competitiveness, so Nigeria has to decide where to belong in the global digital competitiveness.
Speaking, Mr. David Okeme, president ADVAN , said in digital frontier, new opportunities brings new challenges, but noted that data will drive target audience. With what is going on around the world, this will be the first time enough data will be consumed to drive processes.
He stated that today consumers determine what advertisement they want to consume, while stressing that digital LANhas brought about all the things about impact
2017 the world would remain an uncertain place , because Nigeria is not outside the global ecosystem, and if you look at it events that is happening around the world , the Uk, USA, France , Germany etc .We continue to be unsettled in 2017.
Secondly, in 2016, World Economic Forum had it that the digital economy will create $100trillion jobs of value by 2025 world Economic forum, Lagos 2016.