By Theodore Opara

American truck owners who value Built Ford Tough pickups are taking in some more great news: Ford F-150 is J.D. Power’s 2017 Vehicle Dependability Study award recipient for large light duty pickup.
“All customers demand quality vehicles, and truck customers depend on toughness and reliability most of all,” said Bennie Fowler, Ford group vice president for quality. “That’s why Built Ford Tough is much more than a slogan. It’s how we develop the F-150 and how we deliver on our promise to customers to continuously improve America’s favorite pickup truck.”


In January, Ford celebrated a major milestone as F-Series became the top-selling truck in the United States for the 40th consecutive year and the best-selling vehicle for 35 years. Ford has sold more than 26 million F-Series trucks since January 1977.
Ford research shows F-150’s dependability – paired with its capability and toughness – is a key differentiator for the truck over the competition. Truck shoppers say they prioritize a pickup truck’s quality above all other attributes.

In addition to F-150 ranking highest among large light duty pickups and 40 consecutive years of Ford F-Series as top- selling truck in America, Ford took home the Edmund Award for Most Wanted Full-Size Truck award, the 2017 Autobytel Buyer’s Choice Full-Size Truck Award and the Kelley Blue Book Best Buy Truck Award for the third consecutive year in the USA.
The F-150 is available in Nigeria at Coscharis Motors, the sole representative of Ford in Nigeria. Though not as popular as the Ranger, the few owners of Ford F-150 in Nigeria prides it as a pickup in it own class.
It is the only pickup in its class that is sold as brand new in Nigeria and has a design that stands its out any time, any day.

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