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Dubai tourism roadshow gains momentum

DUBAI, the commercial capital of the United Arab Emirates, UAE, has remained one of the favourite destinations not only for Nigerians but travellers across the world. Its world class hospitality has made it a preferred destination for Nigerians travelling out of the country either for leisure or business.

This is attested to by the volume of flights from Nigeria that terminate in the city either directly or indirectly. In recognition of this, Dubai Tourism has held the second edition of its Lagos Roadshow to further establish its hospitality brands in the minds of Nigerians.

The Roadshow which had in attendance the office of General Directorate of Residency and Foreign Affair- Dubai, Emirates, Nikki Beach hotel, Rep Apple Travel, Grand Hyatt, North tours, Dubai Parks & Resort, Hyatt Regency, Dubai, DTCM, Prime healthcare group among others offers mutual deliberation between those in the travel trade and the public some of the products and services Dubai has for Nigerian tourists.

Speaking during the event, Regional Director, Africa for Dubai Tourism, Stella Obinwa, said that the positive feedback received from the first edition prompted them to make it an annual event. “We had a very good turnout in the first year we did this road show and the feedback from Dubai companies that came for the road show is very positive that is why we have decided to make it an annual event in Nigeria.

Investment programme

“We also want to show our commitment to Nigeria because we know that the country is going through some difficult financial time, and some other external challenges, but we want to stay focused. Africa is number one investment programme for UAE. As I continually said, more than 50 percent of the work that need to be done, the UAE is doing it, now we need Nigeria businesses and travelling agent to do their part.

“The positive feedback we got from travelling agencies, that a lot of their customer are find it difficult to get medical visa, a lot of customer do not know the medical services in Dubai, while some are tired of travelling a long distance to India or Europe that what can Dubai do, this prompted us to introduce Dubai hospital to travelling agencies and Nigerians.

“This year we are going to do a full boom medical tourism where people will be enlightened on series of medical services rendered in Dubai with world class equipment and expertise. We exceeded our attendance expectations for this event and as you can see, several of the guests have stayed back to speak with the participants and build a relationship that is encouraging.”

She revealed that though more than 250,000 Nigerians travel to Dubai every year, Dubai Tourism would like to see that increase by 15 to 20 per cent. This forms the basis for Dubai Tourism’s multiple roadshow’s in Nigeria.

The event featured about a dozen participants from Dubai, who all made appealing presentations to the audience. The participating brands gave out gifts of free holidays in Dubai. Top among the gifts was an all-expense paid return ticket for a family by Emirates airline.


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